Business

Getting Your Game Published to the World

Every game developer aims to get their work published one day. Maybe to a group of people, or maybe in the market. Regardless, it’s a different level of accomplishment to get a project you’ve worked on day and night officially published by a publisher, here is a guide for finding that perfect publishing deal.

Getting Your Game Published to the World

Producing a game costs a lot, but not everyone works with big budgets or a huge team. Most indie game developers come up with ideas of great potential. The highest hurdle they have to overcome is the ability to fund the projects they want to make –which tends to become one of the reasons smaller developers quickly give up. While this is a common struggle, there are other ways to get games published other than working in a team or under a bigger company. Here’s how!



Option 1: Sell Your Game to a Publisher

You can consider finding a publisher to who you can sell your game. Admittedly, this is one of the simplest ways to get your game published. With this, you can put more of your time and focus on working on the game design rather than the business side of things. This is often recommended for starters, mainly so they could get a grasp on how it’s like to find people and make connections to get projects posted before they officially do it themselves.




Option 2: Publish it Yourself, Starting from Scratch

Publishing your game yourself is an attractive thought. If you opt to publish the game yourself, it gives you better control over the final product as well as the profit you make. The catch is that it takes a much longer time and may require you to take out a lot of money to fund the project.





Tips and Tricks on Game Publishing

There are a few things to consider before you get your game published to give you better assurance that it would be successful. So before you head out to find connections or people to work with, take note of these few things.




1. Hold off on the publishing until you know you’ve got a great game.

First of all, unless you’re fully satisfied with your game, lay low on the publishing. There’s no need to rush making the game or even having it published. There are no grand criteria to follow when it comes to making a game; it all depends on creativity and impact. However, if your game doesn’t satisfy you, it probably won’t to others either. Take your time to make everything exactly the way you want. Consider other options and alternatives to use when something can’t be executed or done well. Try to bring the product as close to your expectation as possible.



2. Attend conventions.

Knowing your community is a great way to get a hang of what goes down in the industry. One of the best ways to get into this is by attending conventions to interact with both players and creators alike. The opinion you can get from the people who are under the same niche can truly help you in ways you might have not expected it would. Connecting with people is also more sincere and compelling when it’s done face-to-face rather than through an email. You get to meet people and look more into companies during this too.




3. Be respectful to everyone you encounter.

If you’re looking for publishers, companies, sponsors, or others, remember to always be respectful towards them. Surely, there are a lot more people waiting in line for their turn to be called. Prepare yourself for a presentation or a demo. Regardless of what the outcome is, there’s no harm in showing you are grateful for being given a chance.




4. Prepare yourself to give summaries of the game within short periods.

You might want to go into an in-depth explanation of your game. From features and gameplay to other technical aspects and improvements. But remember that not everyone has the time to sit through a 3-hour long discussion. Try your best to sum up what your game is about within 5 to 15 minutes of talk time in the best way possible. If you can deliver a great gist of your game within that period, others are sure to think you know what you’re signing up for.




5. Develop relationships and leave a good impression.

With getting to know more people in the industry, it’s good to establish good relationships with different people. The more people you know, the easier it will be for you to grow your network or find certain roles to work with. Be genuine with these relationships. You aren’t building these to have someone to rely on when you need it. If you appreciate these people even for just keeping you company, they are sure to show you their appreciation too.




6. Consider feedback from others seriously.

It’s not uncommon for people to run into a creator that takes every feedback too personally. When people give you their opinions, it’s to provide you more room to grow and better your work. They aren’t trying to criticize you or point out your flaws. With game making, opinion from others is very valuable especially because this will help you see what parts you should work on more to make the product much more interesting to a bigger audience.




7. Don’t think too much about money matters.

You might be aware of how much people can make from game development, but it’s not always a walk in the park to get that far. For starters, getting your game published should be a higher priority than how much you can profit from it. If you’re looking to get the help of a publisher, negotiate a reasonable amount of time to get rights to your game back if it doesn’t work out well to open your doors to wider opportunities. The goal, after all, is to make the game successful. The cash flow is something for you to think about later.



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